Amit Singhal, a top Google search executive, said in a recent interview that the search engine will better match search queries with a database containing hundreds of millions of "entities" -- people, places and things -- which the company has quietly amassed in the past two years. Semantic search can help associate different words with one another, such as a company (Google) with its founders (Larry Page and Sergey Brin).
Google search will look more like "how humans understand the world," Singhal said, noting that for many searches today, "we cross our fingers and hope there's a web page out there with the answer." Some major changes will show up in the coming months, people familiar with the initiative said, but Singhal said Google is undergoing a years-long process to enter the "next generation of search."
Hi! There are Career Vacancies : At The University of Derby