GlamTV Streaming | Female Online TV: In November 2007, Glam Media teamed up with cable network Lifetime Television to develop co-branded and shared content. As a result of the cooperation, Lifetime has relaunched their website myLifetime.com. Glam Media "will initially leverage their aggregated blogs and articles to power a “Beauty & Style” channel on the Lifetime website; conversely, Lifetime will lend broadband video, interactive media, and future original content to enhance Glam’s offerings". Glam announced the partnership as a "new vertical media network" which the company sees itself pioneering giving media companies "networks with all the glory and none of the headaches of building their own."
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Glam Media was founded in 2003 by former NetObjects CEO Samir Arora together with a group of Silicon Valley veterans in order to develop a website focusing on fashion and to bring brand advertisers to the Web. It was also founded with the specific aim of attracting female customers for advertisers by recreating the look and feel of printed fashion magazines.
The company evolved with an approach similar to the network-TV model. Glam owns and operates a dozen women's fashion sites and provides a showcase and ad platform for a few hundred small publishers (the affiliates). In a FOLIO story, Samir Arora further pointed out the role of Glam in the publishing process: “Our editors are both editors and curators. We start by making sure a site is targeted to women, then we look at editorial quality, then how we can package brand advertising with this publisher in a way that will make the ads desirable."
In 2007, Glam overtook other women-oriented fashion sites like iVillage or AOL Living in terms of unique visitors.
In January 2008, Glam introduced a "primetime placement technology" based on its existing display ad platform to ensure desired placements on the Glam website for brand advertisers. Yahoo engineer Kiumarse Zamanian was hired to lead the Glam Evolution as Vice President.
In May, 2008, the "GlamTV Platform" was introduced to enable targeted video distribution across its network. Cooperation partners include Sony BMG and MTV. There will be a "three-way revenue split between Glam, the content providers, and the blog publishers who run these clips."
By the end of 2008, Glam launched an application platform as an effort to distribute animated and interactive content to its publishers and later in 2009 to all web publishers. Technically, the so-called GlamAPPS are based on Google Gadget and OpenSocial APIs.
Using this technology platform and starting with a beta version in March 2009, Glam Media offered a new service for Twitter users, called Tinker. "The service tracks specific topics on both Twitter and Facebook, and allows these 'event' streams to be republished as standalone widgets on blogs and other sites across the Web.[24][25] Within Glam's network of publishers and blogs, ads can be linked to the embedded streams of the events, offering micro-payment opportunities.
In September 2009, Glam Media goes for mobile platform. Although it took long for Glam to be on mobile front. Glam Media also hires talent from Yahoo, Google and Conde Cast which includes Chris Murphy from Yahoo working for 5 years in advertisement, Lindsey Frankenfield a former ad exec at Technorati, Manuel Ponce De Leon an lead for the rich media product team in Google.
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